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Revolutionizing the Juice Industry: CaneBOT's Journey to Contactless Sugarcane Goodness

In the year 2018, an innovative deep tech startup emerged in Pune, Maharashtra, with a mission to transform the way we enjoy sugarcane juice. This visionary venture is none other than CaneBOT, a name synonymous with freshness, hygiene, and innovation.

Canebot founder

The Pioneers Behind CaneBOT

CaneBOT's story is a testament to the power of passion and determination. Founded by Kirty and Milind Datar, this dynamic duo left behind their successful 13-year careers in the IT industry to embark on a journey of entrepreneurship. What makes their story even more remarkable is the fact that, back in 2012, startups were not as popular as they are today, and they lacked any family business background. 

Recognizing a Need for Change

The inspiration behind CaneBOT struck when Kirty and Milind observed the declining consumption of sugarcane juice in modern urban culture. They decided to channel their discussions into action and resigned from their IT jobs to address this unorganized yet promising sector. Their partnership was based on complementary skills, a foundation that would prove invaluable in their entrepreneurial journey.

A Commitment to Quality and Innovation

CaneBOT's journey began with a pivotal collaboration with the Indian Council of Agricultural Research (ICAR) - Sugarcane Breeding Institute in Coimbatore. To ensure a year-round supply of high-quality sugarcane, they undertook extensive fieldwork in approximately 100 villages across Maharashtra, known for their abundant sugarcane production. The commitment to quality was paramount, leading to premium prices paid to farmers and the implementation of stringent sorting and selection processes. Drawing inspiration from the high standards of IT companies, CaneBOT adopted similar principles for hygiene and product quality.

Navigating Challenges and Innovation

By January 2020, CaneBOT had already sold an impressive 30 lakh 250ml glasses of sugarcane juice. However, like many businesses, they faced unexpected challenges during the COVID-19 pandemic. This adversity spurred innovation, leading to the development of a fully automatic machine capable of crushing sugarcane sticks, dispensing juice, and boasting an auto-cleaning mechanism.

Government Support and Expansion Plans

CaneBOT's dedication did not go unnoticed. Hindustan Times reported that the startup secured ₹70 lakh in funding, including a BIRAC grant in partnership with IIT Bombay and NCL-Venture Centre, thanks to their unwavering efforts to secure government grants. Now, CaneBOT is gearing up to launch its innovative machines in the commercial market, with Pune and Mumbai as their primary targets. 

A Franchise Model with a Social Mission

CaneBOT's vision extends beyond profits. They have adopted a franchise model designed to provide opportunities to marginalized groups and support local sugarcane farmers. Their goal is to make sugarcane juice India's national beverage by employing eco-friendly measures and enhancing accessibility through technology.

In conclusion, CaneBOT is a shining example of how passion, innovation, and resilience can transform an industry. From humble beginnings in 2018 to a thriving deep tech startup on the verge of nationwide recognition, CaneBOT's journey is nothing short of inspiring. As they continue to revolutionize the way we enjoy sugarcane juice, their commitment to quality, sustainability, and social impact remains unwavering.

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